A-Leagues KeepUp

︎ Digital Product Design
︎ Design System
︎ Campaign

KEEPUP is a digital content hub launched by The Australian Professional Leagues (APL) to promote Australia’s domestic football tournaments.

Globally, football is dominated by more popular overseas competitions, KEEPUP was launched to put more of a lens on the local landscape within Australia. The platform aimed to broaden and enhance the fan experience by connecting A-League fans and international competition fans in one place.

KEEPUP was designed as a website and app experience, on both IOS and Android. The platform was designed to focus on expanding functionality beyond a content base to include gamification, e-Commerce, ticketing, second screen live stadium experiences and loyalty programs.