︎ Art Direction
︎ Campaign

Brad Bridgers

G-Shock campaign designed to promote a new line of watches out of respect for the tough natural world around us.

The art direction and design executed within the stylized photoshoots emphasized specific technological features, along with surrounding environmental scenes found in the day-to-day life of the consumer.

The 'New Wave' campaign was a complete cross-platform refresh that featured site takeovers, motion spots, traditional out-of-home activations, and multiple print spreads.