Visible - Experiential activations
︎ Experiential Design
︎ Art Direction
Fabrication:
Jeremiah Brown
︎ Art Direction
Fabrication:
Jeremiah Brown
Experiential brand activations for Visible, an app-based cellphone service using America’s largest network – Verizon.
These immersive pop-up experiences (InvisibleNYC and Phonetopia) were designed with a bold look and feel that educated spectators using every medium in the book to do it.
Everything from individual room concepts and fabrication, to campaign and collateral were designed from a core team of designers.
InvisibleNYC, took the old experience with phone companies and flipped it on its head. While Phonetopia, took guests on a journey through the inner workings of their phones as it came to life.
Guests were able to watch live art performances and walk away with promotional materials.
These immersive pop-up experiences (InvisibleNYC and Phonetopia) were designed with a bold look and feel that educated spectators using every medium in the book to do it.
Everything from individual room concepts and fabrication, to campaign and collateral were designed from a core team of designers.
InvisibleNYC, took the old experience with phone companies and flipped it on its head. While Phonetopia, took guests on a journey through the inner workings of their phones as it came to life.
Guests were able to watch live art performances and walk away with promotional materials.
![](https://freight.cargo.site/t/original/i/0113b6055eb5833759a601881494d70c9da0e2ca9a292bfe5560d9a647367b5e/03-e8rugbn3o.jpg)
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![](https://freight.cargo.site/t/original/i/28af752f4b9d2422e6c8653ecf22c03245faa86b0f7037e06a55d4e8f18956ac/13-e8rug60ce.jpg)
![](https://freight.cargo.site/t/original/i/287ee28d0016d6870e25edb4b1d584975da8423ad174d565c16fb06e47a415ff/11-e8rugfo40.jpg)
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![](https://freight.cargo.site/t/original/i/bd0863456ddc486b0354b8c8cb8983eceb445014e5435b0637ae2cb2634db53f/16-e8rug4021.jpg)
![](https://freight.cargo.site/t/original/i/3b32e00d8690e147ea4f407f915d5f87368a348aed827385cd6a6754e4dee978/02-e8ruggo03.jpg)
![](https://freight.cargo.site/t/original/i/8737cd2ddf3950747a67d3c492bfb034a353006ed0ac808764578c837d06dd5c/07-e8rugvo30.jpg)
![](https://freight.cargo.site/t/original/i/99d8ea9e8ea3543073f72fd359d8fd0e51b5bd89aaea7457155e32fb18be9c4f/09-e8ruggpw9.jpg)
![](https://freight.cargo.site/t/original/i/37d1a9ab7f5eab305f5ebba31ec4015b080bca38db166c77dc83bfc352b8d476/10-e8rugfopt.jpg)
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![](https://freight.cargo.site/t/original/i/e8ae48d698c80c369ea5cbc233b546263930e3d3ddd3ba164414a95a40b74bc6/17-e8rugvbcx.png)