Visible - Experiential activations

︎ Experiential Design
︎ Art Direction

Jeremiah Brown

Experiential brand activations for Visible, an app-based cellphone service using America’s largest network – Verizon.

These immersive pop-up experiences (InvisibleNYC and Phonetopia) were designed with a bold look and feel that educated spectators using every medium in the book to do it.

Everything from individual room concepts and fabrication, to campaign and collateral were designed from a core team of designers.

InvisibleNYC, took the old experience with phone companies and flipped it on its head. While Phonetopia, took guests on a journey through the inner workings of their phones as it came to life.

Guests were able to watch live art performances and walk away with promotional materials.