︎ Brand Guidelines
︎ Digital Product Design
︎ Campaign

Product design and brand guidelines for Visible, a wireless provider that offers affordable phone service in an app using America’s largest network – Verizon.

The product design strategically complemented Visible's main goal – to allow users to complete the entire process of acquiring phone service from just within the app, from sign up and device delivery, to SIM card activation and customer service.

Accompanying the native app launch was a full website design to promote the product, along with extended traditional and non-traditional campaign activations.

A comprehensive brand guidelines and digital style guide was also created to complement the original brand identity developed by Pentagram. These guidelines covered everything from lockups and layout systems, to applications including promotional materials and environmental graphics.